šŸ•¹ The Productivity Cheat Code that Solopreneurs and Small Teams Have.

šŸ•¹ The Productivity Cheat Code that Solopreneurs and Small Teams Have.

Hello!
Aron here.

Before we jump in, we added something new to the Validator AI Scoring and Feedback Tool.

Now the AI performs a simulation as well:

It simulates customer interviews: feedback, objections and needs.
Tells you a few good keywords to target for SEO and lists their search volume and cost per click.
Suggests a price point for your product based on the competition.
Estimates conversion rates, time to break even and tons more.

Check it out. It’s all still FREE → Val Feedback and Simulation

Ok here we go…

ā€œI’m only one person. I have little cash, very few resources and I don’t have a lot of time. How can I create something?ā€

Have you said that? Me too.

We think we’re at a disadvantage when battling the titans of tech. But what if I told you, we’re wrong. You don’t need funding, you don’t need a massive team… in fact, both might slow you down. You’re exactly where you need to be… and I’m going to prove it with science, psychology and stories.

We don’t often think of constraints as assets. But I recently had a realization: limitations (time, money, scope, team size) are often the very things that unlock creativity and clarity. This might sound counterintuitive. Conventional thinking says more time, more money, and more resources lead to better results. Still, I was convinced that entrepreneurs can do more with less, so I set out to determine if my intuition was correct.

You know what I learned? Something amazing happens when you’re constrained: Your focus narrows and you stop overthinking. You get creative and find a way because, well, you don’t have time to do anything else.

The people that have accomplished the most are the ones with constraints. They are solving a problem they know firsthand, but they are at a disadvantage: they are limited on time, they only have $500 for marketing etc. These founders are forced to make hard choices early, and that focus is what keeps them moving forward.

In fact, limitations aren’t just something to overcome. They’re often the very reason something great gets built in the first place. Limitations are your superpower.

This isn’t just a pep talk.... It’s backed by science.

Psychologists like Patricia Stokes have studied what’s called constraint-induced creativity. The idea is simple: when we face limitations, we stop chasing every possibility and start looking deeper into the few paths we actually can take. That pressure to work within boundaries sparks more original thinking.

In one study published in the Creativity Research Journal, teams with fewer resources generated more innovative solutions than those with everything at their disposal. Crazy right? You’d think ā€œgive me a pile of cash and a team and I’ll move mountainsā€ is the best way forward. But budgets force resourcefulness (say that 5 times fast), and it’s something that large companies struggle with. With every resource at their disposal, they spend too much time analyzing, planning and mocking up projections. Not only does it take too much time to decide by committee, once they do, they don’t have the laser focus to proceed that you and I do.

This crazy phenomenon connects to an idea in psychology called Hick’s Law, which tells us that the more choices we have, the longer it takes to decide… and the more likely we are to stall. AKA analysis paralysis, right? That’s why the smart fast-food restaurants (God bless In n Out Burger) only have a few items on the menu. It makes decision making easy. Constraints remove friction and force us to focus, and your laser focus is your advantage. You are forced to make decisions that move the ball forward. You don’t have time to delay; you literally can’t afford to delay.

A time constraint can be a blessing in disguise.Ā Parkinson’s Law says that work expands to fill the time available. Give a team six months and they’ll use six months… whether the project really needs it or not. Wow, this is resonating with everyone that works at a big company, right? But give that same team two weeks, and suddenly priorities sharpen. Unnecessary add-ons go out the window. Meetings aren’t a priority under these circumstances. A time constraint is a momentum machine; while big corporations are still talking it over, you’re almost finished.

To achieve great things, two things are needed: a plan, and not quite enough time.

Leonard Bernstein

The results are everywhere; the principle of constrains leading to success can be seen in business and beyond:

Twitter’s original 140-character limit was a technical constraint. The tweet was designed to fit into a text message. But it led to a cultural shift in how people communicate online. This constraint actually brought out the creativity in their customers! ā€œHow can I possibly communicate what I have to say in 140 charactersā€ turned into ā€œWhat’s the best way to concisely express myself.ā€

Instagram launched as an app with just one major feature: filters on photos. No DMs, no stories, no newsfeed. Just easy photo editing and sharing. It caught fire and was acquired by Facebook for $1 billion with only 13 employees. They focused on one feature and knocked it out of the ballpark.

This one is crazy:

Dr. Seuss accepted a challenge to write a book using only 50 unique words. Did you know that? I didn’t either, until I started digging into this topic. The result? Green Eggs and Ham, one of the best-selling children’s books of all time! Limitations didn’t hurt the creative process, they fueled it.

The movie The Blair Witch Project had a budget of $60,000. Well, we can’t make a movie with the budget of a Chevy Tahoe, right? Oh yeah, they also had 8 days to film, the actors did all the filming themselves, and they only used two cameras (one being a Sony camcorder)! You know the rest of the story… this movie grossed over $200,000,000 and invented a new genre of film… the ā€œfound footage horror genreā€. Their constraints forced them to be creative and resourceful.

Did you know Southwest Airlines only flies one make and model of airplane? The Boeing 737. That seems limiting, doesn’t it? Well, this strategy is brilliant. This genius limitation ensures that employees are thoroughly trained on the aircraft, because there’s only one type they operate. This constraint has streamlined maintenance (reducing costs) and it has made scheduling much easier. The result… Southwest has taken off! 😜 (I’ll see myself out now).

Your perceived weakness might be the one thing that propels you ahead of everyone else.

- me

Psychologist Eldar Shafir describes how scarcity shifts our brain into what he calls a ā€œtunnelingā€ mindset. It’s where we focus intensely on what’s essential and cut everything else. In business, this kind of pressure often leads to innovative and creative solutions that well-funded companies, honestly, just can’t replicate.

Remember the article I sent two weeks ago about ā€œHow I’d Implement AI in Your Organization?ā€ If not, reply to this email and I’ll send it to you. I advised that corporations operate a separate, scrappy startup that can give them a beachhead into AI and its applications for their customers. The recommendation was to keep it a separate entity, and let it operate as a startup. This is part of the reason why I said that… small startup teams get things done while big companies are busy talking about taking action.

It’s worth noting: It is important to manage your constraints. The Yerkes-Dodson Law is a psychological theory that suggests performance improves with arousal (stress or urgency), but only up to a point. Too much stress and we burn out. Too little stress and we aren’t prompted into action. But healthy constraints often land us right in that sweet spot: enough pressure to act, but not so much that we freeze. If you are a solo founder, you have to take care of your mental health: take breaks, go for walks, talk with family and friends, don’t put too much pressure on yourself.

Ā 

šŸ‘ If you’re working on something new right now and you are feeling frustrated by how little time or money you have, let me offer this encouragement: You might be in the exact right position to do something great. Limitations force your hand, but in a way that brings out something better than you might have created with infinite options and resources. Start today and don’t look back - because if you do, you’ll just see a bunch of people planning and talking.

Remember: Find that one problem, find that one customer and give yourself 2 weeks of focused work to make an impact. When every action matters, that’s where the magic happens. If you’re feeling limited… take a breath. You might be holding the cheat code.


Ā 

It seems as if we need to do the oppositive of everyone else.
We need to embrace counterintuitive thinking.

In my queue to share with you:




How I’d Rig the NBA Using a Single Employee
This is How I’d Implement AI in Your Company Today
How Companies Make Decisions Based on Avoiding Pain
Why I Thought About a Random Football Box Score for a Week Straight
How to Establish Trust on Day One and Resolve Future Conflicts
Every Pitch Starts the Same Old Way — One Opening Line to Draw Them in
The Insane World of Domain Investing
Is Getting an MBA Worth it?


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Remember: Your life is valuable, and you’ve been uniquely gifted with talents and insights that no one else on earth has. You are a true 1 of 1 and there will never be another person with your exact experiences, skills and personality.

Take care. Talk soon.



Aron Meystedt