📅 Day 5: Landing Page Elements

In case you missed it, we’re simulating the startup journey with Pete, a guy who manages a sporting goods store.

Recap of day one: Pete’s Startup Journey Day 1
Recap of day two: Pete’s Startup Journey Day 2
Recap of day three: Pete’s Startup Journey Day 3
Recap of day four: Pete’s Startup Journey Day 4

❎ The votes are in!

Which validation method do you want to pursue?
Do you want to setup a landing page, survey customers on social media or talk to customers in store?

✔ We are going to go with: Landing page online with sign ups.

Overwhelming support for setting up a landing page so we can capture user emails and interest. I generally agree, especially since we validated the problem/solution in the market with in-person interviews. The in-person interviews are for a deep dive into problems and solutions.

✔ So, Pete is going to create a landing page for free, at forms.google.com and then he will direct potential customers there.

😕 Pete is a bit stuck on what exactly to put in the Google form…

✔ Let’s help Pete decide the key questions and info we want to place in the form. The goal is to collect emails of interested customers.

Let’s figure out:

• What headline will grab their attention?

• What should the call to action say?

• Do we want to talk about Pete’s background and how he arrived at this solution?

• What is the ONE main feature we want to highlight?

• Social proof: Do we want to show a quote or two from frustrated sneaker collectors?
  
  

🙋‍♂️ VOTE!

You select what the landing page should contain, and I’ll build it and we’ll see how many people signed up on it tomorrow! 👇👇

See you tomorrow!

Good luck out there. Reply to this message and tell me what you’re working on!

📩 Forward this to your friends that like startups so they can play the startup game with us!

👉 Let’s connect on LinkedIn here: Aron Meystedt’s LinkedIn

Aron