🎯 The problem most people make when they start something.
🎯 The problem most people make when they start something.
Aron Meystedt
November 22, 2024
In partnership with
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🙋♂️ Hello!
I want to help you focus today.
But first…
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Quick message today:
🗺 Your Product Roadmap
So, you have it all planned out.
You have all the features and benefits of your product / service mapped out - and it’s going to be epic!
You know there is a clear need in the market.
You start talking to potential customers and no one cares. No one is buying.
What’s going on? 😟
🐭 Be Good at ONE Small and Specific Thing
Solving one specific and narrow problem is crucial for startup success.
Because:
✔ This helps you further refine your target market down to a manageable number of people.
✔ It helps you establish a very strong value proposition.
✔ You’ll start to build a core group of passionate, motivated customers that 100% trust your ability to solve problems for them.
✔ Tackling multiple problems drains your resources and makes you a master of nothing. It will lead to a subpar offering as you are trying to build a full product suite instead of being an expert at one narrow problem.
✔ You can get to product-market-fit quicker if you narrow down on being the absolute authority on one specific small problem. It also helps you stand out in a crowded market.
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🦉 A few examples of focusing on one problem.
1️⃣ Slack initially started as an internal communication tool for a video game company. They pivoted their gaming company to solely focus on this workplace messaging system.
2️⃣ Google may have had the vision to be an all-in-one platform, but they started by mastering search.
3️⃣ Evernote had great success being just a note taking app. Once they expanded to other products and features, growth slowed, and customers started looking at other alternatives (like Notion).
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🚫 I COULD TRY TO BE an expert at everything related to domain names:
The DNS, hosting, registering new domains, building websites, search engine optimization, domain name legal issues etc.
See the problem there?
It’s hard to be an expert at EVERYTHING in your market.
👍 It’s much easier to pick one small thing and be an authority.
📃 So let me ask you…
✅ What is the ONE problem your startup is solving?
Don’t list out the full product suite that you have in mind — tell me, right now, what is the ONE specific and narrow problem that you are focused on.
✅ Are you trying to do too much, too soon?
Are you planning for greatness when you need to become the master at ONE specific thing?
By being the expert on one specific thing, you can easily crown yourself the guru in the space and start sharing your expertise on social media.
👉 And getting attention in a crowded world is incredibly important. Be the master of one very small and specific thing — and share your expertise.
Start today!
🌎 Let’s hear what others say about solving ONE thing
"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are."
“It's better to make a few people really happy than to make a lot of people semi-happy.”
❎ Are you doing too many things?
Are you the MASTER at one specific thing? |
OH... HEY… 👇
Your life is valuable, and you’ve been uniquely gifted with talents and insights that no one else on earth has. You are a true 1 of 1 and there will never be another person with your exact experiences, skills and personality.
📩 Send this email to your friend that likes AI tools, startups and learning new things.
👉 Let’s connect on LinkedIn here: Aron Meystedt’s LinkedIn
Aron Meystedt
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