Hey, Aron here.
You are full of ideas. Good ones, in fact. We see the data coming in.
But there’s always a hesitation. It might be an unclear next step or a doubt of exactly who your customer is.

We had a hunch, three years ago, that many of you reading this fall into the Intrapreneur category.

What is an Intrapreneuer? 
It’s someone that innovates inside the company they work for. You can tinker with ideas and launch them in a safe environment at your day job. Many of you fit this profile, actually. Let me show you the data that backs this up and what you can do about it.

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Let’s do this in an easy-to-read style with key takeaways.

What our data shows:

• Over 50% say they want to build something (1000 participant survey)

• 25% actually take the next steps to build

• Most hesitation comes from unclear next steps, too broad of a customer definition and too large of a scope for the idea

• 67% validate after hours (USA cohort, last 90 days). They have a day job and they're thinking about their idea at night

• When asked, most attribute their hesitation to lack of finances, experience and confidence

We group our members into behavioral buckets.
Our Explorer and Analyzer behavioral buckets are natural intrapreneurs. And that describes 60% of you reading this. You love the thinking, the research, the problem identification, but you need structure and resources to execute. More on that a bit later.

Here is our behavioral bucket breakdown:

Why intrapreneurs have the advantage (according to our data).

• The biggest predictors of execution are proximity to the problem, customer clarity, and a clear first step

• Intrapreneurs have all three built in from day one

• The traditional entrepreneurial founder spends months constructing what the intrapreneur already has → a real customer, a distribution channel, domain expertise, and infrastructure

• Our hesitation index shows the biggest ideas stall most (SaaS, Platforms) because they need resources the independent founder doesn't have. The intrapreneur does

• The cold start problem is less intense for an intrapreneur due to having access to these resources, existing customers, built-in distribution and insider intelligence

Ok, I might be an Intrapreur. What do I do about it?

Let’s keep it simple:

• Find the problem nobody is solving in your company right now

• Validate it with five people before you pitch anything to leadership

• Reduce the scope to a 30-day experiment. Small asks get approved more often

• Find one ally in leadership who will protect your experiment and vouch for you

• Define your first next step before you leave every meeting because an unclear first step is the second most common reason ideas stall on our platform

If you’re a natural idea explorer, this might be your answer.
It all revolves around finding a REAL PROBLEM your customers have that your employer isn’t yet solving.

Find that problem, verify that customers would pay for a solution, get the blessing of someone in leadership and determine what a simple first step might be. Your employer has built in resources and advantages that are hard to ignore.

→ See the data behind our analysis.

What is the biggest thing standing between you and acting on your ideas?

Happy to discuss your big idea, anytime.

Aron Meystedt
Chief Data Nerd - ValidatorAI

👬 Let’s connect on LinkedIn!

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